The Millerwood team creates communication campaigns to increase education and awareness, helping these ideas resonate with a specific audience. Programs start with a strategic plan to meet goals and objectives. We then deliver creative tactics to support the plan, including branding design, web sites and web commercials, printed materials and event planning.

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Types of Communication Programs:

Employee Communications

Aligning employees with the overall business strategy or a corporate initiative has never been more important. Educated, informed employees are more likely to be effective at their jobs, committed to the organization and equipped to make decisions in sync with the organizational direction. Organizational health assessments done prior to development of a communications campaign, can provide valuable information to create a targeted program.

Human Resource Communications

Increasing the overall health of an organization and maintaining morale, human resource programs can help attract and retain good employees. To get the best value from these programs, effective communications can increase enrollment and utilization.

Customer Communications

Targeted campaigns and tactics help organizations connect with potential and prospective customers through branding and design, presentations, print collateral, events and web content.



Strategy
Millerwood first conducts an audit of existing communications, current environment and audience. From this, we design a strategy that meets the goals of the project.

Branding and Design
In every campaign, there needs to be a design and/or theme that will unify all the tactics, and provide repeated messaging. This approach is used to create a common thread for the audience.

Tactics and Implementation
Millerwood can provide all aspects of implementation including:

  • Writing and editing
  • Web design and development
  • Graphic design
  • Video production
  • Event planning